Global Hotel Alliance Lists Japan as a Top Travel Destination in 2024

japan according to globalhotel alliance

Global Hotel Alliance (GHA) is a network formed in 2004 that connects independent hotel brands worldwide. It allows these brands to collaborate, share resources, and offer loyalty programs, enhancing their competitiveness against larger hotel chains. Japan and Thailand have earned distinction as top and most popular destinations in 2024, recognized by the Global Hotel Alliance Loyalty Program members.

The tourist arrivals to Japan has surged post-COVID-19. The rich cultural heritage, amazing natural beauty, and delectable local cuisine, coupled with yen’s depreciation and diverse promotional efforts by numerous organizations within the country, position Japan as a compelling and promising destination to explore in 2024.

Motivations of Visit Based on the Global Hotel Alliance Survey

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According to the Global Hotel Alliance survey, the allure of overseas travel in 2024 is strongly influenced by social media, with a significant percentage of respondents expressing interest after encountering enticing posts by friends online. Additionally, respondents are wanting to travel with a spouse/partner or an intimate family rather than a solo-travel. They also rank local cuisine as the most desired travel experience. Furthermore, popularity of wellness trips in 2023 is still evident in 2024.

Discovering Wellness Retreats, Local Delicacies, and Family Joy on Awaji Island

Looking at the insights from the Global Hotel Alliance survey, it is clear that wellness, gourmet experiences, and family trips represent the essence of travel to Japan in 2024. Navigating Japan’s vast expanse can be overwhelming when seeking a destination that ticks all the boxes. For a seamless blend of these three aspects, consider visiting Awaji Island.

Awaji Island is renowned for excelling in these popular dimensions based on the Global Hotel Alliance’s survey. The island’s local cuisine, distinguished as one of Japan’s finest, showcases the cherished ‘pirate cuisine’ cooking style, a culinary tradition passed down through generations. Further elevated by the abundance of fresh seafood from the surrounding seas, Awaji Island stands out for its exceptional local cuisine.

Click here to learn more about one of our recommended restaurants that serves the highly popular ‘pirate cuisine’ in Japan.

For those seeking wellness retreats in Japan, look no further than Awaji Island. The island has prioritized the development of facilities aimed at enhancing the overall well-being of its community in recent years. Noteworthy examples include Zenbo Seinei, a Zen meditation retreat where you can engage in activities to improve your inner well-being while enjoying the breathtaking views of Awaji Island. Another option is Grand Chariot, a glamping facility designed to provide a tranquil escape, allowing you to unwind and savor the sensation of time flowing at a leisurely pace.

If you are looking for family-friendly destinations in Japan, the country offers a variety of popular theme parks. For anime and manga enthusiasts, an anime theme park awaits, featuring attractions based on beloved series such as Naruto, Godzilla, and Dragon Quest. Additionally, on Awaji Island, you can immerse yourself in the charm of Hello Kitty with dedicated theme parks centered around this adorable character, ensuring a delightful experience for the entire family.

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