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7 Best Beaches in Japan in 2023

Japan, a nation celebrated for its rich culture and exquisite cuisine, is also renowned for its breathtaking natural landscapes. While the world often associates Japan with bustling metropolises and serene temples, the country’s beaches and coastline offer an entirely different kind of allure. The picturesque beaches of Japan boast crystal clear oceans, pristine sands, and awe-inspiring views that captivate the senses. In this article, we embark on a journey to unveil the top 7 beaches in Japan in 2023, each possessing its own unique charm and beauty.

1. Miho no Matsubara (Shizuoka)

Miho no Matsubara is a captivating beach located in Shizuoka Prefecture, Japan, nestled along the southern coast near Shimizu City. Renowned for its exceptional natural beauty, the beach is adorned with a long stretch of soft white sand and smooth pebbles that meets the clear blue waters of Suruga Bay. What truly sets Miho no Matsubara apart, though, is its iconic backdrop of the majestic Mount Fuji, which stands tall in the distance and adds a breathtaking visual element to the scenery. You will be able to enjoy the beach’s serene atmosphere while relishing the mesmerizing view of Mount Fuji, an iconic symbol of Japan,

This beach’s allure is further enhanced by its historical connections and picturesque pine tree grove that lines the shore. The pine trees were planted to prevent erosion and have been meticulously preserved over centuries, contributing to the unique atmosphere. With references in ancient literature and its recognition as a UNESCO World Heritage Site as part of the Mount Fuji area, Miho no Matsubara is celebrated as one of the best beaches in Japan, offering a blend of natural splendor, cultural heritage, and awe-inspiring views.

2. Okinawa Beaches (Okinawa)

You might have heard about Okinawa. Okinawa, a picturesque island prefecture in southern Japan, is renowned for its stunning beaches offering a tropical paradise. These beaches boast crystal-clear turquoise water, soft white sand, and a vibrant underwater world, making them some of the best in Japan. From popular spots in Miyakojima to the secluded shores of Emerald Beach in Motobu, Okinawa’s beaches cater to various preferences, whether you are seeking vibrant coral reefs for snorkeling, tranquil coves for relaxation, or exciting water sports. The presence of lush palm trees, colorful marine life, and the warm climate create the perfect ambiance, making it one of the best beaches in Japan.

3. Jodogahama Beach (Iwate)

Jodogahama Beach, located in the northern part of Miyako City in Iwate Prefecture, Japan, is a captivating coastal gem renowned for its unique and awe-inspiring beauty. The name “Jodogahama” translates to “Pure Land Beach”, and true to its name, the beach showcases a serene and almost otherworldly landscape. Its shoreline is adorned with smooth white pebbles instead of traditional sand, and the waters are a mesmerizing shade of deep blue. Towering rock stacks emerge from the sea, creating an enchanting contrast with the surrounding clear waters and the lush greenery that frames the beach.

What distinguishes Jodogahama Beach as one of the best beaches in Japan is its striking and untouched natural beauty. The combination of the dramatic rock formations, the tranquil blue waters, and the picturesque landscape is nothing short of breathtaking. Visitors are often left in awe of the scene’s tranquility and the sense of being transported to a pristine and untouched corner of nature.

4. Odaiba Beach (Tokyo)

Odaiba Beach is a man-made waterfront area situated in the Odaiba district of Tokyo, Japan. What makes Odaiba Beach unique and arguably one of the best beaches in Japan is its convenient proximity to the bustling metropolis of Tokyo while offering a refreshing escape near the waterfront. Visitors can enjoy leisurely strolls along the sandy shoreline, indulge in waterside dining and shopping, and admire the iconic Rainbow Bridge, which spans Tokyo Bay and creates a spectacular visual backdrop. This unique blend of urban charm, scenic beauty, and the opportunity to witness the illuminated Rainbow Bridge at night makes Odaiba Beach a special destination for both locals and tourists seeking a delightful beach experience within close reach of Tokyo.

5. Shirahama Beach (Wakayama)

Shirahama Beach is a captivating shoreline located in Wakayama Prefecture, renowned for its pristine white sand, clear blue water, and scenic beauty. Nestled along the Kii Peninsula, the beach boasts a serene ambiance and stunning views of the Pacific Ocean. What makes Shirahama Beach one of Japan’s best is its natural splendor combined with the unique geological features of the Engetsu Island rock formation just offshore, which adds an extra touch of charm to the landscape, especially at sunset.

Awaji Island: Your Hidden Gem for the Best Beaches in Japan

Awaji Island, is the largest island in Japan’s Inland Sea. Despite its relatively small size, Awaji Island boasts a wealth of natural splendor, historical importance, and cultural heritage. Furthermore, the island has earned acclaim as a premier spot for witnessing breathtaking sunsets, with its designation as the “sunset line” gifting nearby locales with incomparable vistas, evoking a feeling of marvel and eager anticipation.

As the name implies, “sunset line”, Prefectural Route 31 runs along the western coast of Awaji Island, providing a splendid vantage point for spectators to marvel at the graceful descent of the sun over the Harima-nada Sea during the twilight hours. This natural spectacle enhances the allure of the island’s beaches, positioning them as among Japan’s finest. With their captivating natural landscapes and the added enchantment of mesmerizing sunsets, Awaji Island’s beaches offer a truly exceptional experience for visitors seeking both scenic beauty and the wonder of the setting sun.

6. Keino-Matsubara Beach (Awaji Island, Hyogo)

Keino-Matsubara Beach is famous for its picturesque beauty mentioned in the “Man’yōshū” anthology, the oldest extant collection of Japanese poetic compilations. Stretching from the beautiful sandy shores to the centuries-old pine trees that thrive, the area boasts a charming landscape, with the sunset over the Harima-nada Sea seen through the graceful pine trees deemed a breathtaking sight. It has been selected for prestigious titles such as “Japan’s Top 100 Beaches”, “Top 88 Beaches for Seaside Activities in Japan”, and “Japan’s Top 100 Sunsets,” and continues to draw crowds of tourists year-round.

The view of the sun setting over the Harima-nada Sea is absolutely beautiful, and the sight of Shodoshima Island in the distance creates splendid scenery. During the hot summer season, the beach is perfect for swimming or simply cooling off by dipping your feet in the seawater—ideal for embracing the essence of summer. The combination of a captivating sunset, crystal-clear waters, unspoiled shores, and the cultural importance of Keino Matsubara Beach positions it among one of the best beaches in Japan.

7. Ohama Beach (Awaji Island, Hyogo)

Ohama Beach stands as another enchanting shoreline on Awaji Island, offering an ideal location for families. Extending 750 meters from north to south, its shallow waters make it the preferred choice for families seeking relaxation. The captivating vista of ivory sands and verdant pine trees further enhances its allure. Moreover, the water boasts exceptional clarity, earning it the Ministry of the Environment’s highest rating (AA).

Come summer, the “Frolic Sea Adventure Park Awaji Island” takes center stage, providing an array of thrilling aquatic attractions such as slides, trampolines, jumps, and swings, ensuring your days on the island brim with unending delight and exhilaration. Plan your visit for the summer season, and you will discover why this is one of the best beaches in Japan. With its blend of attractions, a serene atmosphere, crystal-clear water, and breathtaking scenery, it offers an impeccable combination for an unforgettable beach experience.


Japan’s beauty extends far beyond its cityscapes and cultural treasures. The country’s pristine beaches offer an escape into nature’s splendor, where the harmony of sand and sea creates an enchanting symphony for the senses. Whether you seek adventure, relaxation, or simply a moment of serenity, our article consisting of the top 7 beaches in Japan in 2023 promises an experience that will forever linger in your memories.