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Event

World’s Largest Metaverse Event will be Screened at HELLO KITTY SMILE on Awaji Island

At Sanrio Virtual Festival 2025, one of the world’s largest metaverse events held by Sanrio Co. Ltd. , Awaji Island’s HELLO KITTY SMILE will collaborate as a real venue for a limited time. The new virtual parade “RYUGU -Generated Paradise-“, which is very popular every year at the “Sanrio Virtual Festival”, will be specially screened at the Palace Theater in HELLO KITTY SMILE. As a real venue, you can enjoy the sound and light production at the dome theater even without VR goggles.

The Only Real Venue for Sanrio Virtual Festival 2025, the World’s Largest Metaverse Event

Visitors will be able to enjoy a realistic screen presentation of the mysterious world where AI Princess Otohime lives, which Hello Kitty, Cinnamon, and Kuromi have arrived at after being guided by a robot turtle. Visitors who enter the HELLO KITTY SMILE during the period will receive an original HELLO KITTY SMILE limited edition sticker, limited to 2025 pieces, so please take this opportunity to visit the HELLO KITTY SMILE.

The HELLO KITTY SMILE will also feature a media art area that takes you to a fantastic Dragon’s Palace, where Hello Kitty in her Otohime (dragon princess) costume and sea creatures welcome you and two restaurants as well. At the restaurants, visitors can relax and enjoy healthy one-pot meals that are kind to the body, using only Awaji Island ingredients, as well as grilled seafood and dim sum fresh from the Seto Inland Sea, all while enjoying the view of the Harimanada Sea.

What is Sanrio Virtual Festival 2025?

Event dates: February 9 (Sun.) – April 9 (Wed.)
Admission fee: Adults: 1,500 yen / Children: 800 yen / Children under 3: no charge

Sanrio Virtual Festival 2025 is a virtual event featuring artists, creators, Sanrio characters, and others under the theme of “Collaboration” in the giant space of the virtual Sanrio Puroland. From Sanrio fans to virtual experts, this is one of the world’s largest new style of virtual festivals where participants can enjoy communicating with each other. Sanrio Virtual Festival 2025 will feature virtual music performances, popular parades, attractions, and collaborations with popular communities.

© 2025 SANRIO CO., LTD. APPROVAL NO. L650084

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Location HELLO KITTY SMILE
Address 985-1 Nojimahikinoura, Awaji City, Hyogo Pref. 656-1721
Access 10 minutes by car from Awaji IC or Hokudan IC on Awaji-Kobe-Naruto Expressway.
Parking Free parking available
Operating Hours Weekdays 11:00~19:00
Sat., Sun, & Public Holidays 10:00~19:00
Please note that each restaurant/café has different operating hours.
Closed Tuesdays
Website https://awaji-resort.com/hellokittysmile/
Reservations https://www.tripadvisor.com/Restaurant_Review-g1022838-d15190676-Reviews-Hello_Kitty_Smile_Garden_Terrace-Awaji_Awaji_shima_Hyogo_Prefecture_Kinki.html
Phone Number 0799-70-9037

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